Recently, there has been a light falling of consumer
confidence as companies operating in the skin care product market are
concentrating on offering cheaper alternatives to their usual skin care
regimes. Personal own-brand products also rose in popularity. Though there has
been a slight dip in the consumer confidence, the skin care industry is still
projecting a growth in sales.
In fact, it is projected to reach market sales of at
least 121 billion USD in 2016. Furthermore, Forbes.com reported that the top 10
strongest beauty brands are valued at nearly 60 billion dollars USD. The beauty
ranking was determined by a five – year revenue forecasts, brand strength as
measured by customer loyalty and willingness to pay a price premium, royalty
rates, market share and current market share.
Though we won’t look at all top ten brands, we will
explore the top three brands; and why they are considered the strongest brands
in the industry.
Top
Skin Care Products – Olay Regenerist
Olay Regenerist is a facial anti – aging brand that
is owned by Proctor and Gamble with sales reaching at least 103 million US
dollars. Globally, the brand value is said to be at least 11.8 billion dollars.
The brand will be celebrating its 60th
anniversary this year. Its success is due to the importance of consumer loyalty
over generations. Managing director of Brand Finance USA, Elise Neils said
“Consumers are loyal to brands because of the trust factor, which is especially
important in beauty products.”
Due to this loyalty, Olay is the number one skin
care company.
Top
Skin Care Products – Avon
Avon is the number two skin care company despite
having struggles in 2011 when the stock dropped 45%. Furthermore, the brand
fell by 22% last year but still remained strong at $7.9 billion.
The brand remains at number two spot, because of the
loyalty of its consumer base. Neils says Avon’s growth overseas and commitment
to women’s empowerment provided them a means to make a living in developing
countries, which helped to resonate among women globally.
Top
Skin Care Products – L’Oreal
L’Oreal this year moved up to number three spot.
Founded by Eugene Schueller in 1909. Today, the company enters a multiple –
faceted quality framed by different ethnic origins, inspirations and expectations
that reflect the world’s intrinsic diversity. It has a portfolio of many
powerful, international brands. In fact, it produces 28 international brands.
Top
Skin Care Products – Organic Products
These three skin care companies have shown that it is
a lucrative business. Success is possible by joining the skin care industry,
and there are other healthier alternatives to the skin care industry without
the additives that many skin companies add to their products.
Moringa is a plant said to be a beautician and
healer to those that understand the benefits of this product. Furthermore, if you would like to learn how to
take part in this billion dollar pie and earn your skin care products for free
then click on top skin care products.
Furthermore, if you would like to earn a free report
on the health industry then click here.
Mr. Terry Valdez is a professional marketer
dedicated to the success of personal growth; financial growth; and health and
wellness of individuals. His passions are educating people towards healthier
lifestyles while helping people towards a financially free future. To download
his free report, please click here to learn on how you can gain a healthier
lifestyle that can lead towards financial freedom.
For a free 1-on-1 health consultation, call his
office North Dakota, United States at 701.575.0155.
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